These two adverts are just so bizarrely wonderful - building on a series of adverts released over recent years where a Cadbury's Cream Egg engineers being smashed to smithereens by a variety of ordinary objects like a whisk, a typewriter or a hairdryer. This years adverts seem to verge on being an arty parody, of something of other. The 'eggsitential' scenario develops an uneasy edge with a mass suicide with Japanese overtones - where exactly are they taking us with this? They do somehow still manage to remain a real hoot. Impressive.