Friday, August 18, 2023

THE BEST BEFORE DATE - 1978 - Love You More by The Buzzcocks

Having survived Devoto's abrupt departure. The Buzzcocks needed to capitalise on the momentum their Spiral Scratch EP had created. Their next single, released in November 1977 was deemed so controversial, it was banned 

Orgasm Addict, was a peon to masturbation, including a mock ejaculatory outcry. It was still part of the zeitgeist to provocatively offend. What Pete Shelley did subsequently was to refine, then entirely alter the future mood music of punk. Evolving it into the New Wave. This still had the propulsive speed and energy of punk, but allied it to broken hearted love songs with melodies.

Two singles later, the Buzzcocks songs were mellowing, yet still hovered outside the top thirty.  Love You More was the simplest of love songs. It got a tiny bit closer to the main chart, at number 32. Its protagonist is worried about how long his new love will last - I don't want to end up like a nine day wonder -  he opines. Was the lack of longevity in relationships linked to him not loving someone enough?  Otherwise it will last until - the razor cuts - and then the song abruptly ends. Doesn't sound healthy does it? Shelley knew how to bring the suggestion of an edge to even the most conventional sounding love song.


After Love You More, a series of propulsively driven love songs, with catchy lyrical hooks and Pete Shelley's whining vocal style were released. Ever Fallen In Love With Somone You Shouldn't Have Fallen in Love With? finally broke into the top twenty peaking at No 12. Two other top twenty hits followed. The next single ended just outside the top thirty again. At which point the band split due to difficulties with their record company. But in truth, they had already wrung the life out of their current musical style by then.

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