All the best adverts are the ones that somehow capture and skewer contemporary pretensions. This little thirty second gem for Smarty Mobile, perfectly and succinctly parodies the indulgent and poncy world of paint manufacturers. That paint can be shortened to PNT purely for stylistic reasons, and when asked for white paint says- do you want something with heart or something more cynical - and then the gorgeous list of hilarious white paint names like Poached Smoke and Anemic Moon. The actor who plays the paint seller is brilliant, simultaneously full of herself, the knowingness and the patronising manner. She should get an award for best performance in an advert. I can watch this repeatedly, its hilarious.
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