The self as perfected brand, the self as digital avatar, the self as data mine, the self as idealised body, the self as racist and anti-Semitic projection, the child's mirroring of the self, the self as eternal victim. These doubles share one thing in common, all are ways of not seeing.
Not seeing our ourselves clearly ( because we are so busy performing an idealised version of ourselves) not seeing one another clearly ( because we are so busy projecting what we cannot bear to see about ourselves onto others) and not seeing the world and the connections among us clearly ( because we have partitioned ourselves and blocked our vision)
I think this more than anything else, explains the uncanny feeling of our moment in history - with all its mirroring, synthetic selves, and manufactured realities. At bottom, it comes down to who and what we cannot bear to see - in our past, in our present, and in the future racing towards us.
Extract taken from Ch 15 - Unselfing in Doppleganger
by Naomi Klein,
Published by Penguin 2023.
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